Biricocoli, Martina (A.A. 2024/2025) Transforming in-store customer behaviour analysis through AI: innovations in physical retail channels. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 66. [Bachelor's Degree Thesis]

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Abstract/Index

Omnichannel strategy. What is a channel and the different channels of a company. Comparison between physical and digital channels. Evolution: from multichannel to omnichannel. Omnichannel and data-driven model. AI and internet of things and consumer behaviour in the physical channel. AI for people detection and visual attention. The artificial intelligence act. AI model developed by key to business: K-EYE retail. Examples of applications in different sectors. Serie A League football-Arena Piola (Milan). Cinema-federazione concessionarie pubblicità (Rome). Service station–Autostrade per l’Italia. Case study: KiPoint–retail store at Termini Station (Rome). Overview of KiPoint. Model implementation.

References

Bibliografia: pp. 63-66.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair:	Marketing
Thesis Supervisor:	Devetag, Maria Giovanna
Academic Year:	2024/2025
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	25 Nov 2025 10:06
Last Modified:	25 Nov 2025 10:06
URI:	https://tesi.luiss.it/id/eprint/44023

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