Carli, Federica (A.A. 2024/2025) Enhancing tourist experience through data-driven personalization: the role of digital transformation and AI in tourism marketing. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 58. [Bachelor's Degree Thesis]

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Abstract/Index

The importance of data analysis. Data analysis. The impact of technology and artificial intelligence in data analysis. Market segmentation and targeting. Personalization of the offer and marketing communication. Impact of technology: the shift from mass communication to precise targeting and personalization. The incorporation of functionalities from diverse market sectors: the example of online shopping sector recommendation system. The Attryb case: artificial intelligence-driven website personalization for online sellers. Smart tourism, digital solutions for sustainability and heritage. Why the tourism sector, data at current date and future expectations. Enhancing customer experience in tourism through personalisation and a user-centric approach. Mapping user journeys and personalisation touchpoints. Understanding the tourist heritage as a marketing asset.

References

Bibliografia: pp. 55-58.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair:	Marketing
Thesis Supervisor:	Devetag, Maria Giovanna
Academic Year:	2024/2025
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	25 Nov 2025 10:14
Last Modified:	25 Nov 2025 10:14
URI:	https://tesi.luiss.it/id/eprint/44025

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