Audbourg, Ambre (A.A. 2024/2025) From persuasion to power: strategic communication and the psychology of leadership in contemporary Argentina. Tesi di Laurea in Behavioural economics and psychology, Luiss Guido Carli, relatore Massimo Egidi, pp. 46. [Bachelor's Degree Thesis]

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Abstract/Index

Literature review. Strategic communication in political leadership. Behavioural economics and psychology in political messaging. Historical and cultural context of Argentine leadership communication. Existing research and gaps. Theoretical framework. Strategic communication: a tool for symbolic leadership. Behavioural economics: framing, nudging and cognitive biases. Political psychology: emotion, identity and charisma. A Latin American critical perspective. Analytical model. Persuasion, manipulation and charismatic authority: a Weberian perspective. Methodology and empirical corpus. Research design and interdisciplinary orientation. Case selection: leaders, periods and crises. Data corpus and selection criteria. Analytical framework. Limitations and ethical considerations. Research tools and survey integration. Reflexivity and researcher's positionality. Analytical procedure and justification of results. Empirical analysis: strategic communication and leadership in Argentina. Case study: Cristina Fernandez de Kirchner. Case study: Mauricio Macri.

References

Bibliografia: pp. 40-42.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Politics: Philosophy and Economics (L-36)
Chair:	Behavioural economics and psychology
Thesis Supervisor:	Egidi, Massimo
Academic Year:	2024/2025
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	27 Nov 2025 14:00
Last Modified:	27 Nov 2025 14:00
URI:	https://tesi.luiss.it/id/eprint/44117

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