Disruptive aesthetics: how absurdist and shock creativity affect consumer decision-making in the fashion industry

Fazzari Vasino, Jacopo (A.A. 2024/2025) Disruptive aesthetics: how absurdist and shock creativity affect consumer decision-making in the fashion industry. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 60. [Bachelor's Degree Thesis]

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Abstract/Index

Historical background. Literature review. The effects on customer decision-making. The effect on fashion marketing. Methodology. Conceptual framework. Sampling. Hypotheses development. Data analysis. Descriptive analysis. Inferential statistics and hypothesis testing. Findings. Emotional resonance and viewer sensitivity. Branding as a strategic filter for interpretation. Rational evaluation and behavioural intention. Implications for fashion advertising strategy. Contribution to research and theoretical models. Table of key findings.

References

Bibliografia: pp. 54-59.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Business Administration, English language (L-18)
Chair: Marketing
Thesis Supervisor: Pozharliev, Rumen Ivaylov
Academic Year: 2024/2025
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 04 Dec 2025 11:55
Last Modified: 04 Dec 2025 11:55
URI: https://tesi.luiss.it/id/eprint/44226

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