Implementation of AI in US corporations in the pharmaceutical industry

Mariani, Matthieu (A.A. 2024/2025) Implementation of AI in US corporations in the pharmaceutical industry. Tesi di Laurea in Introduction to business economics, Luiss Guido Carli, relatore Valerio Pelucco, pp. 30. [Bachelor's Degree Thesis]

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Abstract/Index

Defining AI in pharmaceutical operations. Research question and objectives. Importance of the topic. Methodological approach and chapter overview. Literature review. Academic research on AI in the US pharmaceutical industry. Digital transformation and strategic integration of AI. Research gaps and rationale for this study. Methodology. Data collection and selection criteria. Verifying AI adoption. Scope of analysis and functional categorisation. Analytical framework. AI in the pharmaceutical industry. AI applications across pharmaceutical functions. Industry context and digital trends. Relevance to US-based firms. Case study findings: AI-adopting pharmaceutical corporations. Overview of confirmed AI adopters. Analysis of AI strategies in US pharma. Tactical vs transformative use. Internal development vs. External partnership. Framing and disclosure in public filings. The role of regulation, compliance and risk. Regulatory influence on AI speed and structure. Compliance practices and legal boundaries. Data privacy and innovation strategy. Discussion: challenges and enablers of AI adoption. Synthesis of case study insights. Enablers of successful AI integration. Barriers to scalable AI use. Implications for innovation management and organisational behaviour.

References

Bibliografia: pp. 29-30.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair: Introduction to business economics
Thesis Supervisor: Pelucco, Valerio
Academic Year: 2024/2025
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 04 Dec 2025 15:56
Last Modified: 04 Dec 2025 15:56
URI: https://tesi.luiss.it/id/eprint/44250

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