Entry mode strategies of Italian luxury fashion companies in the United States: the case of Prada and Ferragamo
Sacco, Adele Maria Michela (A.A. 2024/2025) Entry mode strategies of Italian luxury fashion companies in the United States: the case of Prada and Ferragamo. Tesi di Laurea in International business and management, Luiss Guido Carli, relatore Antonio Majocchi, pp. 93. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
A literature review of entry mode strategies. Conceptual foundations of foreign market entry modes. Theoretical perspectives on entry mode strategies. Overview of key factors influencing entry modes. Research methodology. Yin’s academic approach. Data collection. Entry mode strategies of Prada and Ferragamo in the United States. Overview of the companies. The US luxury fashion market. Comparative analysis: Prada vs. Ferragamo.
References
Bibliografia: pp. 78-93.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77) |
| Chair: | International business and management |
| Thesis Supervisor: | Majocchi, Antonio |
| Thesis Co-Supervisor: | Pelucco, Valerio |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Jan 2026 16:26 |
| Last Modified: | 14 Jan 2026 16:26 |
| URI: | https://tesi.luiss.it/id/eprint/44662 |
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