National branding and ESG perception: assessing the impact of made in Italy on online sustainability reputation
Maculani, Andrea (A.A. 2024/2025) National branding and ESG perception: assessing the impact of made in Italy on online sustainability reputation. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 47. [Master's Degree Thesis]
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Abstract/Index
Literature review. Environmental, social, and governance (ESG). Online ESG perception. ESG perception, national identity and “made in Italy” brand. Hypothesis development. Methods. Results. Descriptive statistics. Correlation analysis. Regression analyses: OLS and WLS. Suppression effect. Discussion.
References
Bibliografia: pp. 38-43.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Jell-Ojobor, Maria |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Feb 2026 11:11 |
| Last Modified: | 13 Feb 2026 11:11 |
| URI: | https://tesi.luiss.it/id/eprint/44809 |
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