Artificial intelligence as a reason to believe for made in Italy: consumer perceptions between brand enhancement and risk of dilution
Giulietti Virgulti, Isabella (A.A. 2024/2025) Artificial intelligence as a reason to believe for made in Italy: consumer perceptions between brand enhancement and risk of dilution. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 70. [Master's Degree Thesis]
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Abstract/Index
Literature review. Research propositions. Methodologies. Findings. Discussion.
References
Bibliografia: pp. 27-37.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Feb 2026 16:01 |
| Last Modified: | 13 Feb 2026 16:01 |
| URI: | https://tesi.luiss.it/id/eprint/44833 |
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