Zerbi, Giorgia (A.A. 2024/2025) Registered trademarks and global value chains: value creation and international diffusion in the Italian fashion sector. Tesi di Laurea in Managerial economics, Luiss Guido Carli, relatore Andrea Filippetti, pp. 84. [Master's Degree Thesis]

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Abstract/Index

Rethinking fashion value chains: global shifts and strategic reconfigurations. From Porter’s value chains to global value chains: a conceptual overview. Globalization as trade in tasks and the smiling curve conceptual model. Governance structures and sourcing configurations in fashion GVCs. Made in Italy as a reputational and strategic asset in the luxury industry. Trademarks as innovative and intangible assets in fashion GVCs. From legal protection to strategic assets: multiple perspectives in theory. The role of trademarks in the fashion industry. Global value chains and the strategic use of trademarks. Methodology and results.

References

Bibliografia: pp. 77-84.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree program in Global Management and Politics, English language (LM-77)
Chair:	Managerial economics
Thesis Supervisor:	Filippetti, Andrea
Thesis Co-Supervisor:	Giustiniano, Luca
Academic Year:	2024/2025
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	24 Feb 2026 11:45
Last Modified:	24 Feb 2026 11:45
URI:	https://tesi.luiss.it/id/eprint/44943

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