Driving sustainable luxury: ESG comparison between BMW and NIO (Germany vs. China) and consumers’ perspectives: Exploring strategic sustainability integration in the automotive sector through quantitative analysis and consumers’ perception
Gradini, Alessia Maria (A.A. 2024/2025) Driving sustainable luxury: ESG comparison between BMW and NIO (Germany vs. China) and consumers’ perspectives: Exploring strategic sustainability integration in the automotive sector through quantitative analysis and consumers’ perception. Tesi di Laurea in Organizing for societal impact, Luiss Guido Carli, relatore Antonio Daood, pp. 102. [Master's Degree Thesis]
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Abstract/Index
The green turn: luxury and sustainability in the automotive sector. Defining luxury. Luxury and sustainability. The specificities of luxury in automotive. The luxury automotive sector: a strategic focus. Sustainability in the luxury automotive sector. The importance of ESG strategies. Research methodology and ESG evaluation framework. Case selection rationale. Data collection and sources. ESG evaluation framework. Data analysis technique. Consumer survey design and prolific sampling. Comparative ESG analysis of BMW and NIO: integrating sustainability into the luxury automotive value proposition–FY2023 vs. FY2024. Key ESG indicators comparison 2023. Key ESG indicators comparison 2024. Third-party ESG rating, MSCI & Sustainalytics. Proof over promise: through consumers’ lens. Sample demographics. Consumer behavior in luxury purchases. Perceptions of sustainability in luxury products. Consumers’ behavior and expectations. Future vision. Analytical discussion–credibility as the bottleneck. Translating sustainability into luxury value: discussion and contributions. Discussion vis-a-vis the literature.
References
Bibliografia: pp. 99-102.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77) |
| Chair: | Organizing for societal impact |
| Thesis Supervisor: | Daood, Antonio |
| Thesis Co-Supervisor: | Bruni, Elena |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 24 Feb 2026 14:19 |
| Last Modified: | 24 Feb 2026 14:19 |
| URI: | https://tesi.luiss.it/id/eprint/44954 |
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