Viti, Giovanni (A.A. 2024/2025) From tradition to innovation: how digital transformation is changing agrifood business models-evidence from Puglia micro-SMEs. Tesi di Laurea in Technology strategy, Luiss Guido Carli, relatore Ian Paul McCarthy, pp. 44. [Master's Degree Thesis]

PDF (Full text) Restricted to Registered users only Download (1MB) | Request a copy

Abstract/Index

Evolution and current dynamics of the agri-food sector. Historical evolution of agrifood business models. The Italian agrifood system. Pressures for transformation. Digital transformation and its strategic implications. Understanding digital transformation. Theories of innovation and business model canvas. Digital technologies along the farm-to-fork process. Linking technologies to strategic decision-making and the business model canvas. Methodology and research design. Overall research design. Quantitative study: desk-based analysis. Qualitative study: semi-structured interviews. Limitations. Empirical analysis of digital adoption in Apulian micro-SMEs

References

Bibliografia: pp. 43-44.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Strategic Management Digital (LM-77)
Chair:	Technology strategy
Thesis Supervisor:	McCarthy, Ian Paul
Thesis Co-Supervisor:	D'Alessandro, Giuseppe
Academic Year:	2024/2025
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	27 Feb 2026 11:59
Last Modified:	27 Feb 2026 11:59
URI:	https://tesi.luiss.it/id/eprint/45005

Downloads

Repository Staff Only

View Item