Luxury at risk: political risk analysis of Gucci’s presence in contemporary China
Moni, Chiara (A.A. 2024/2025) Luxury at risk: political risk analysis of Gucci’s presence in contemporary China. Tesi di Laurea in Corporate strategy, Luiss Guido Carli, relatore Manfredi Valeriani, pp. 171. [Master's Degree Thesis]
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Abstract/Index
Political risk in the luxury sector. Definition and conceptualization of political risk. Types of political risk relevant to luxury businesses. Country vs. firm-level risks. Why are luxury brands vulnerable. Political risk in developed markets: why not just emerging countries? China’s country profile. Evolution of luxury consumption in China. Types of products: performance and trends. Distribution channels. Competitors. Consumer behavior. China’s risk context. Political risks. Institutional and regulatory. Market and economic risks. Digital risks. Labor exploitation and reputational risks. Gucci. History of the brand. Gucci as a global company. Strategic focus: the Chinese market. Swot analysis: Gucci’s strategic position. Empirical analysis. Why is Gucci relevant? Methodology. Interviews. Cross–impact matrix. Risk assessment map. Scenario analysis.
References
Bibliografia: pp. 143-160.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree program in Global Management and Politics, English language (LM-77) |
| Chair: | Corporate strategy |
| Thesis Supervisor: | Valeriani, Manfredi |
| Thesis Co-Supervisor: | Galietti, Francesco |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 03 Mar 2026 10:31 |
| Last Modified: | 03 Mar 2026 10:31 |
| URI: | https://tesi.luiss.it/id/eprint/45041 |
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