Santamaria Ferraro, Flavio (A.A. 2024/2025) fast-growing segment: study of the evolution of customer loyalty in the drugstore sales channel. Tesi di Laurea in Statistics for marketing, Luiss Guido Carli, relatore Francesco Salate Santone, pp. 86. [Master's Degree Thesis]

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Abstract/Index

The rise of drugstores and home and personal care markets in Italy. Introduction of the FMCG market. Current situation of the FMCG market in Europe. The FMCG market in Italy. The advance of drugstores. Overview of the research. Methodology for the overview. The beginning of growth: overview of the year 2022. The golden age of drugstores: overview of the year 2024 what has changed? Key differences between 2022 and 2024. The evolution of purchasing behaviour in drugstores. Understanding attitudes in consumer brand attachment. How consumer brand attachment has changed in 2024. How customer loyalty changed in both periods. Why consumer brand attachment has changed in 2024. Implications of the analysis. Managerial implications.

References

Bibliografia: pp. 72-74.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Statistics for marketing
Thesis Supervisor:	Salate Santone, Francesco
Thesis Co-Supervisor:	De Mauro, Andrea
Academic Year:	2024/2025
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	17 Mar 2026 09:19
Last Modified:	17 Mar 2026 09:19
URI:	https://tesi.luiss.it/id/eprint/45113

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