When fashion becomes experience: assessing the experiential diversification strategy of luxury fashion brands
Cicerchia, Francesco (A.A. 2024/2025) When fashion becomes experience: assessing the experiential diversification strategy of luxury fashion brands. Tesi di Laurea in Corporate strategy, Luiss Guido Carli, relatore Francesca Romana Arduino, pp. 63. [Master's Degree Thesis]
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Abstract/Index
The state of the luxury industry. The luxury industry. Luxury industry’s economic performance. Luxury fashion industry’s economic performance & trends for the future. Experiential sector diversification to re-establish value. Literature review. Resource-based view. Diversification strategy. Experience economy. Emotional brand attachment. Research gap and hypothesis development. Methodologies and sample. Methodologies. Results.
References
Bibliografia: pp. 55-63.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Corporate strategy |
| Thesis Supervisor: | Arduino, Francesca Romana |
| Thesis Co-Supervisor: | Zattoni, Alessandro |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 19 Mar 2026 10:03 |
| Last Modified: | 19 Mar 2026 10:03 |
| URI: | https://tesi.luiss.it/id/eprint/45190 |
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