Olivieri, Gaia (A.A. 2024/2025) In between exclusivity and accessibility: the strategic positioning of fashion brands in the beauty sector. Tesi di Laurea in Fashion management, Luiss Guido Carli, relatore Carlo Fei, pp. 177. [Master's Degree Thesis]

PDF (Full text) Restricted to Registered users only Download (14MB) | Request a copy

Abstract/Index

The luxury fashion and beauty markets. The luxury concept. The fashion concept. The luxury customer: behaviour and expectations. Luxury perception across different markets. The exclusivity and accessibility paradox. The beauty market. Brand extension of luxury fashion firms into beauty & beauty brands success stories: case studies. Brand concept and brand extension strategy. The customer experience. The brand extension strategy. Empirical analysis. General discussion, theoretical contributions, managerial implications and future research. General discussion. Theoretical contributions and managerial implications.

References

Bibliografia: pp. 133-149.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Fashion management
Thesis Supervisor:	Fei, Carlo
Thesis Co-Supervisor:	Festa, Alberto
Academic Year:	2024/2025
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	26 Mar 2026 08:17
Last Modified:	26 Mar 2026 08:17
URI:	https://tesi.luiss.it/id/eprint/45257

Downloads

Repository Staff Only

View Item