Market entry and cross-cultural integration in international expansion: the case of Renault Group
Volpi, Gaia (A.A. 2024/2025) Market entry and cross-cultural integration in international expansion: the case of Renault Group. Tesi di Laurea in Corporate strategy, Luiss Guido Carli, relatore Francesca Romana Arduino, pp. 162. [Master's Degree Thesis]
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Abstract/Index
Literature review and theoretical framework. Strategic entry modes in internationalization. The role of cultural distance and integration challenges. Cross-cultural dynamics, leadership and knowledge flow. Global strategy and organizational dynamics on the automotive industry. Methodology. Case study: Renault Group’s international expansion. Overview of Renault’s global strategy. Renault Group strategy in key markets. Empirical findings and analysis. Post-entry strategy and integration processes. Cultural dynamics in integration. Knowledge management and learning. Leadership and governance. Collaboration and organizational cohesion.
References
Bibliografia: pp. 72-81.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Corporate strategy |
| Thesis Supervisor: | Arduino, Francesca Romana |
| Thesis Co-Supervisor: | Zattoni, Alessandro |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 26 Mar 2026 13:39 |
| Last Modified: | 26 Mar 2026 13:39 |
| URI: | https://tesi.luiss.it/id/eprint/45284 |
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