The Vespa as a Symbol of Italy’s postwar rebirth: national identity, political renewal and economic recovery: a comparative analysis with Germany and Japan

Ajale, Francesca Romana (A.A. 2024/2025) The Vespa as a Symbol of Italy’s postwar rebirth: national identity, political renewal and economic recovery: a comparative analysis with Germany and Japan. Tesi di Laurea in Comparative history of political systems, Luiss Guido Carli, relatore Rosario Forlenza, pp. 168. [Master's Degree Thesis]

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Abstract/Index

Historical context and modernization in the postwar era. Postwar context in Italy and Europe. Impact of the transition on Italian society. Social and economic consequences of war. The Vespa as a symbol of Italy’s economic and cultural revival. Wheels of change: the Vespa and Italy’s cultural and economic transformation. The birth of the Vespa: more than an industrial product. The Vespa as a cultural symbol: modernity, freedom and the Italian lifestyle. Selling a dream: transaltantic soft power, “la dolce vita” and the politics of marketing. Comaprative analysis of Germany and Japan. The Volkswagen bettle and Germany in the 1930s: the rise of the nazi regime. The Trabant in East Germany. Honda Motorcycles in Japan.

References

Bibliografia: pp. 158-167.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in International Relations (LM-52)
Chair: Comparative history of political systems
Thesis Supervisor: Forlenza, Rosario
Thesis Co-Supervisor: Varsori, Antonio
Academic Year: 2024/2025
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 15 Apr 2026 13:50
Last Modified: 15 Apr 2026 13:50
URI: https://tesi.luiss.it/id/eprint/45367

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