The influence of online community dynamics on brand and creator strategy
Laterza, Lorenzo (A.A. 2024/2025) The influence of online community dynamics on brand and creator strategy. Tesi di Laurea in Algorithmis, Luiss Guido Carli, relatore Irene Finocchi, pp. 42. [Bachelor's Degree Thesis]
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Abstract/Index
Understanding the social media landscape and the limits of traditional metrics. The modern conversational landscape in a pervasive ecosystem. Key actors in the social media ecosystem. The “vanity metrics trap” and the limits of traditional analytics. The need for a paradigm shift from metrics to intelligence. From language models to insights, The Viralba approach. Viralba’s vision and the underlying technology. Understanding modern NLP foundations. Measuring tone in social media conversation. Detecting conversation topics with BERTopic. Bringing sentiment and topics together. Testing the potential of network analysis for. Extending Viralba with network analysis. Collecting and structuring the dataset for social graphs. Analyzing the user network around DAZN. Exploring topics through hashtags. Focusing on the subscription debate. Future applications of network analysis in Viralba’s strategy.
References
Bibliografia: pp. 40-41.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Management and Computer Science, English language (L-18) |
| Chair: | Algorithmis |
| Thesis Supervisor: | Finocchi, Irene |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 28 Apr 2026 06:59 |
| Last Modified: | 28 Apr 2026 06:59 |
| URI: | https://tesi.luiss.it/id/eprint/45511 |
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