Bobula, Gabriele (A.A. 2024/2025) Legal protection of NeuroData: overcoming the subtle threats of neuromarketing. Tesi di Laurea in Data protection, Luiss Guido Carli, relatore Filiberto Brozzetti, pp. 149. [Single Cycle Master's Degree Thesis]

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Abstract/Index

Introduction to neuroscience and neurotechnology. Definition and scope of neuroscience. Neurotechnology: innovations and future prospects. Practical applications of neurotechnology. Neurodata: definitions and classifications. Potential risks of neurotechnology. Ethical and philosophical aspects of neuroscience and neurotechnology. Neurorights and fundamental rights. Origin of the concept of neurorights. Overview of the potential rights involved. Neurorights: new rights or extension of existing rights? International regulations on neurorights. Comparison between European and non-European models. Neurotechnology and neuromarketing. Introduction to neuromarketing. NeuroData and consumer profiling. Anticipatory shipping and the new frontiers of predictive marketing. Legal challenges and regulatory pathways in neuromarketing. Protection of neurorights and neural information. The GDPR and the protection of neurodata. Proposals for a sectoral regulatory framework. European and international frameworks for neurotechnology regulation. Governance strategies for neurotechnology. Future perspectives: what kind of regulation is needed?

References

Bibliografia: pp. 134-149.

Thesis Type:	Single Cycle Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Single Cycle Master's Degree Programs > Single Cycle Master's Degree Program in Law (LMG-01)
Chair:	Data protection
Thesis Supervisor:	Brozzetti, Filiberto
Thesis Co-Supervisor:	Congedo, Pierluigi
Academic Year:	2024/2025
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	15 May 2026 13:01
Last Modified:	15 May 2026 13:01
URI:	https://tesi.luiss.it/id/eprint/45788

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