Battistoni, Gabriele (A.A. 2024/2025) Less is more? An experimental analysis of the paradox of choice in e-commerce and its implications for customer experience. Tesi di Laurea in Managerial decision making, Luiss Guido Carli, relatore Luigi Marengo, pp. 75. [Master's Degree Thesis]

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Abstract/Index

Literature review. Digital context and market transformation. Foundations of decision making. The choice overload paradox. Moderators and boundary conditions of the choice overload paradox. The choice overload paradox in e-commerce contexts. Neuroscience and cognitive limits in choice. Research gaps in the choice overload literature. Research objectives, research questions, hypotheses and contributions. Research design and methods. Experimental context and stimuli. Sample and procedure. Variables and measures. Data analysis techniques. Validity, reliability and methodological limitations. Empirical findings. Overview of the empirical strategy. Descriptive statistics and sample balance. Main effects of choice set size (RQ1). Age as a moderating factor (RQ2). Product complexity and process measures (RQ3). Joint moderation by age and product complexity (RQ4). Managerial implications and research limitations.

References

Bibliografia: pp. 73-75.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Managerial decision making
Thesis Supervisor:	Marengo, Luigi
Thesis Co-Supervisor:	Lefkeli, Deniz
Academic Year:	2024/2025
Session:	Extraordinary
Deposited by:	Alessandro Perfetti
Date Deposited:	16 Jun 2026 14:31
Last Modified:	16 Jun 2026 14:31
URI:	https://tesi.luiss.it/id/eprint/46180

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