Novelli, Giulia (A.A. 2024/2025) Alternative approaches to customer analytics under data sparsity: the AMF Mobili di design case study. Tesi di Laurea in Statistics for marketing, Luiss Guido Carli, relatore Francesco Salate Santone, pp. 110. [Master's Degree Thesis]

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Abstract/Index

Literature review. E-commerce analytics. Network analysis and community detection. Recommendation model. Location-allocation model. Methodology. Research framework and methodological approach. Data description. Network construction. Recommendation model. Location-allocation. Results. Descriptive baseline. Network analysis and community detection results. Recommendation models result. Location-allocation model results.

References

Bibliografia: pp. 102-110.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Statistics for marketing
Thesis Supervisor:	Salate Santone, Francesco
Thesis Co-Supervisor:	Pelaez Martinez, Andrea
Academic Year:	2024/2025
Session:	Extraordinary
Deposited by:	Alessandro Perfetti
Date Deposited:	02 Jul 2026 12:27
Last Modified:	02 Jul 2026 12:27
URI:	https://tesi.luiss.it/id/eprint/46313

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