Sunjevaric, Stefan (A.A. 2024/2025) Role of Ukraine's public diplomacy in wartime: building reputation of the European common values guardian. Tesi di Laurea in Geopolitical scenarios and political risk, Luiss Guido Carli, relatore Giuseppe Scognamiglio, pp. 99. [Master's Degree Thesis]

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Abstract/Index

Public diplomacy theoretical framework. History of the term and the origins of the public diplomacy theory. Public diplomacy’s conceptual explanation. Taxonomy of public diplomacy components. Three dimensions of public diplomacy. “new public diplomacy”. Author’s insights on public diplomacy. Wartime public diplomacy. First, immediate dimension of wartime public diplomacy. Second, intermediate dimension of wartime public diplomacy. Third, long-term dimensions of wartime public diplomacy. Wartime diplomacy actors. Public diplomacy as a pathway to reputational security and international support. Public’s perception of PD credibility and importance of international reputational security. Managing perception of PD credibility determines success of PD policy. Credibility factors. Credibility “guidelines” for PD policies, actors and narratives. Reputational security. Ukraine’s public diplomacy in times of war. Ukrainian public diplomacy strategy 2014–2022. Ukrainian public diplomacy strategies after 2022.

References

Bibliografia: pp. 91-99.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in International Relations (LM-52)
Chair:	Geopolitical scenarios and political risk
Thesis Supervisor:	Scognamiglio, Giuseppe
Thesis Co-Supervisor:	Capati, Andrea
Academic Year:	2024/2025
Session:	Extraordinary
Deposited by:	Alessandro Perfetti
Date Deposited:	02 Jul 2026 13:54
Last Modified:	02 Jul 2026 13:54
URI:	https://tesi.luiss.it/id/eprint/46318

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