Strategic growth and profitability development in a sound therapy micro-enterprise: an experiment-based case study
Tomovic, Tara (A.A. 2024/2025) Strategic growth and profitability development in a sound therapy micro-enterprise: an experiment-based case study. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 39. [Bachelor's Degree Thesis]
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Abstract/Index
Theoretical framework. Physiological mechanisms of sound therapy. Psychological and emotional mechanisms. Empirical research on sound therapy. Methodology. Research design. Case study description. Experimental interventions. Data collection. Data analysis. Limitations. Baseline business analysis. Pre-intervention revenue structure. Client acquisition pattern. Conversion rate and engagement analysis. Structural vulnerabilities. Need for strategic intervention. Empirical findings and strategic performance analysis. Experimental framework and measurement logic. Social media strategy transformation. Communication channel optimization. Pricing and revenue architecture. Event-based market expansion. Integrated performance evaluation. Theoretical interpretation of behavioural drivers. Hierarchical impact assessment of strategic interventions. Sustainability of observed growth. Structural transformation of the business model. Empirical validation of strategic hypotheses. Concluding remarks on empirical findings. Discussion, strategic implications and research contribution. Reframing growth in micro-enterprises. Trust, relational capital and conversion behaviour. Pricing architecture and behavioural commitment. Event-based expansion and brand legitimacy. Integrated strategic growth model. Managerial implications for wellness micro-enterprises. Comparative profitability analysis: baseline vs. post-intervention. Structural business model transformation. Strategic implications for micro-enterprise profitability.
References
Bibliografia: p. 39.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Management |
| Thesis Supervisor: | Vicentini, Francesca |
| Academic Year: | 2024/2025 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 Sep 2026 15:10 |
| Last Modified: | 07 Sep 2026 15:10 |
| URI: | https://tesi.luiss.it/id/eprint/46701 |
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