Protecting made in Italy in Asia: intellectual property frameworks, firm strategy and an integrated legal–business governance model
Knoll, Valentin Florian (A.A. 2024/2025) Protecting made in Italy in Asia: intellectual property frameworks, firm strategy and an integrated legal–business governance model. Tesi di Laurea in Intellectual property rights, Luiss Guido Carli, relatore Riccardo Piselli, pp. 66. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The economic and strategic importance of the “made in Italy” brand. Research questions, scope and methodology. The “made in Italy” brand: legal and economic foundations in Italy and the European Union. The “made in Italy” brand as a legal–economic construct. Legal instruments for the protection of “made in Italy” in Italy and the EU. Consortia and certification bodies as private governance mechanisms. Structural limits of domestic IP protection and the international projection problem. Intellectual property frameworks in key Asian markets. China: Trademark law, geographical indications and enforcement. ASEAN countries: diversity of IP regimes and regional initiatives. Other relevant Asian jurisdictions: India and South Korea. Strategic responses of Italian firms in Asian markets. Geographical indications and agri-food products. Fashion, luxury and design industries. SMEs, collective strategies and certification-based approaches. Institutional support and integrated legal–business strategies. The role of Italian public institutions in IP protection abroad. Diplomatic, trade and platform-based enforcement mechanisms. Toward an integrated legal–business model for “made in Italy” protection.
References
Bibliografia: pp. 61-64.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Business Administration, English language (L-18) |
| Chair: | Intellectual property rights |
| Thesis Supervisor: | Piselli, Riccardo |
| Academic Year: | 2024/2025 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 08 Sep 2026 07:32 |
| Last Modified: | 08 Sep 2026 07:32 |
| URI: | https://tesi.luiss.it/id/eprint/46713 |
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