The role of digital marketing in the global success of the K-pop industry
Tambini, Matilde (A.A. 2024/2025) The role of digital marketing in the global success of the K-pop industry. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Daniele D'Ambrosio, pp. 36. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Theoretical framework. Digital marketing transformation. Customer experience. Overview of the K-pop industry. History and globalization of K-pop. The business model of entertainment companies. Digital marketing strategies in the K-pop industry. Social media strategy. Content marketing. Fan engagement. Case studies. BTS. IVE. KATSEYE. Analysis. Challenges and risks.
References
Bibliografia: pp. 33-35.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Management and Computer Science, English language (L-18) |
| Chair: | Digital marketing transformation & customer experience |
| Thesis Supervisor: | D'Ambrosio, Daniele |
| Academic Year: | 2024/2025 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 08 Sep 2026 08:17 |
| Last Modified: | 08 Sep 2026 08:17 |
| URI: | https://tesi.luiss.it/id/eprint/46721 |
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