Economic growth and transformation of the fitness industry in the post-Covid era
Giombini, Francesco (A.A. 2024/2025) Economic growth and transformation of the fitness industry in the post-Covid era. Tesi di Laurea in Advanced corporate finance, Luiss Guido Carli, relatore Pierluigi Murro, pp. 105. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The fitness industry in the post-Covid context. The impact of the Covid-19 pandemic on the global fitness industry. Evolution of consumer behavior and the role of fitness in everyday life. Acceleration of digitalization processes in the fitness industry. Value creation and business models in the fitness industry. Value creation in lifestyle-oriented fitness ecosystems. Traditional fitness business models and their limitations. The rise of digital platforms and community-based fitness models. Subscriptions, engagement and data as new drivers of value creation. Theoretical framework and analytical tools. Financial performance indicators. Market multiples and valuation logics. Operational KPIs for digital fitness platforms. The role of intangible assets in value creation. Empirical analysis of value creation in the fitness industry. Sample selection and research design. Data collection and methodology. Comparative analysis of results. Post-Covid value creation strategies. Managerial implications and future scenarios. The evolving role of community, data and platforms. The future of value in the fitness ecosystem. The paradigm shift: from transactions to relationships.
References
Bibliografia e sitografia: pp. 104-105.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree program in Corporate Finance, English language (LM-77) |
| Chair: | Advanced corporate finance |
| Thesis Supervisor: | Murro, Pierluigi |
| Thesis Co-Supervisor: | Santella, Rosella |
| Academic Year: | 2024/2025 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 08 Sep 2026 10:44 |
| Last Modified: | 08 Sep 2026 10:44 |
| URI: | https://tesi.luiss.it/id/eprint/46740 |
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