Capitale, Denny (A.A. 2024/2025) Steering decision: behavioral perspective of nudging in the beauty landscape: case study of L’Orèal. Tesi di Laurea in Individual decision making and behavioral strategy, Luiss Guido Carli, relatore Giacomo Sillari, pp. 64. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Fundamentals of decision making. From the rational model to bounded rationality. Heuristics and cognitive biases. Behavioural biases and digital interfaces. Nudge theory and choice architecture. Definition of nudge. Taxonomies of choice architecture. From nudging to digital nudging. Manipulation and ethical boundaries. Digital nudges in beauty e-commerce. Beauty e-commerce as a decision-making context. Diagnostic quizzes and decision aid tools. Recommendation systems and sponsored rankings. Loyalty programmes and gamification. Subscription and auto-replenishment. Integrative summary of practices. Case studies of digital nudging in beauty e-commerce. Ethics and governance of digital nudging. Transparency and commercial disclosure. User autonomy and control. Proportionality and fairness. Dark patterns and limits of responsible nudging. Framework for responsible digital nudging. Construction of the evaluation framework. Applying the framework to beauty e-commerce practices. Managerial implications.

References

Bibliografia: pp. 59-64.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Strategic Management Digital (LM-77)
Chair:	Individual decision making and behavioral strategy
Thesis Supervisor:	Sillari, Giacomo
Thesis Co-Supervisor:	Mascolo, Rita
Academic Year:	2024/2025
Session:	Extraordinary
Deposited by:	Alessandro Perfetti
Date Deposited:	16 Sep 2026 12:43
Last Modified:	16 Sep 2026 12:43
URI:	https://tesi.luiss.it/id/eprint/46820

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