Managing innovation in project-based start-ups: a case study of the SuperMarco project: how do innovation management practices influence the development and adoption of digital educational projects in project-based start-ups?
Trincone, Sara (A.A. 2025/2026) Managing innovation in project-based start-ups: a case study of the SuperMarco project: how do innovation management practices influence the development and adoption of digital educational projects in project-based start-ups? Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 87. [Bachelor's Degree Thesis]
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Abstract/Index
Theoretical framework. Start-ups in the business life cycle. Innovation management in start-ups. Eric Ries’ Lean start-up model. Start-ups as Project-based organizations (PBOs). Technology acceptance model (TAM). General context & industry analysis. Digital learning platforms market. Digital tools for behavioral learning. Educational digital platforms and learning innovation. Implications for digital platform development and adoption. Empirical analysis on the SuperMarco project. Case context: Live Connection S.r.l. and the SuperMarco project. Development of the platform: applied lean start-up framework. Organizational structure. Strategic configuration and value proposition. User adoption analysis. Managerial implications for innovation in start-ups.
References
Bibliografia: pp. 59-68.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Management |
| Thesis Supervisor: | Vicentini, Francesca |
| Academic Year: | 2025/2026 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Oct 2026 08:59 |
| Last Modified: | 15 Oct 2026 08:59 |
| URI: | https://tesi.luiss.it/id/eprint/46855 |
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