Internationalization strategy of an Italian family-owned SME in the agro-industrial sector: the case of Mulmix S.r.l.

Finco, Riccardo Alberto (A.A. 2025/2026) Internationalization strategy of an Italian family-owned SME in the agro-industrial sector: the case of Mulmix S.r.l. Tesi di Laurea in Competitive strategy, Luiss Guido Carli, relatore Gabriele Galli, pp. 80. [Bachelor's Degree Thesis]

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Abstract/Index

Industry and company context. The agro-industrial engineering sector: structure and competitive dynamics. Internationalization trends in industrial SMEs. Mulmix: strategic profile, competitive positioning and market presence. Literature review and theoretical framework. Theories of internationalization: a critical overview. SME internationalization: specificities and constraints. Family firm dynamics and international strategy. Institutional frameworks and home-country support. An integrated analytical framework. Research design and methodology. Qualitative single-case study design and its justification. Data sources and collection methods. Sampling strategy and informant profiles. Data analysis: thematic coding and framework application. Researcher positionality and ethical considerations. Empirical analysis-the Mulmix case. Strategic context: triggers and motivations for internationalization. Market selection and entry mode logic. The role of institutional instruments. Ownership, governance and strategic decision-making. Organizational capabilities and resource constraints. Cross-cutting analysis: how the four layers operate together. Answering the research question. Theoretical and managerial contributions.

References

Bibliografia: pp. 73-77.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Business Administration, English language (L-18)
Chair: Competitive strategy
Thesis Supervisor: Galli, Gabriele
Academic Year: 2025/2026
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 15 Oct 2026 13:12
Last Modified: 15 Oct 2026 13:12
URI: https://tesi.luiss.it/id/eprint/46878

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