Gli eventi come strumento per le strategie di marketing territoriale
Cristiani, Alessandra (A.A. 2009/2010) Gli eventi come strumento per le strategie di marketing territoriale. Tesi di Laurea in Marketing strategico, LUISS Guido Carli, relatore Raffaele Cercola, pp. 197. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Gli eventi. Il marketing territoriale. Il valore degli eventi. Organizzare e valutare un evento: il caso 2010 FIFA world cup.
References
Bibliografia: pp. 187-197.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S) |
| Chair: | Marketing strategico |
| Thesis Supervisor: | Cercola, Raffaele |
| Thesis Co-Supervisor: | Caroli, Matteo Giuliano |
| Academic Year: | 2009/2010 |
| Session: | Autumn |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 14 Jun 2011 15:28 |
| Last Modified: | 19 May 2015 22:49 |
| URI: | https://tesi.luiss.it/id/eprint/4834 |
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