Dear old marketing
Lo Conte, Fabrizio (A.A. 2009/2010) Dear old marketing. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Luca Pirolo, pp. 56. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
L’evoluzione del marketing. I rimedi del marketing e le sue conseguenze. Il marketing non convenzionale. Il buzz marketing. Il marketing virale. Il guerrilla marketing. Il marketing tribale.
References
Bibliografia: p. 56.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Business Administration (17) |
| Chair: | Marketing |
| Thesis Supervisor: | Pirolo, Luca |
| Academic Year: | 2009/2010 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 04 Jul 2011 12:30 |
| Last Modified: | 19 May 2015 22:51 |
| URI: | https://tesi.luiss.it/id/eprint/5235 |
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