Sviluppo di una strategia di branding globale: il caso Virgin Group
Lionti, Luca (A.A. 2009/2010) Sviluppo di una strategia di branding globale: il caso Virgin Group. Tesi di Laurea in Marketing strategico, LUISS Guido Carli, relatore Raffaele Cercola, pp. 208. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Marca e brand equity. Brand extension. Case study: Virgin Group. Analisi strategica di Virgin. L'offerta di Virgin Active Italia.
References
Bibliografia: pp. 197-208.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S) |
| Chair: | Marketing strategico |
| Thesis Supervisor: | Cercola, Raffaele |
| Thesis Co-Supervisor: | Caroli, Matteo Giuliano |
| Academic Year: | 2009/2010 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Jul 2011 15:20 |
| Last Modified: | 19 May 2015 22:52 |
| URI: | https://tesi.luiss.it/id/eprint/5298 |
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