Il marketing di largo consumo: il caso Unilever

Rutigliano, Roberta (A.A. 2010/2011) Il marketing di largo consumo: il caso Unilever. Tesi di Laurea in Economia e gestione delle imprese, LUISS Guido Carli, relatore Matteo Giuliano Caroli, pp. 72. [Bachelor's Degree Thesis]

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Abstract/Index

Il marketing di largo consumo. Brand management. La multinazionale Unilever.

References

Bibliografia: pp. 65-68.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (17)
Chair: Economia e gestione delle imprese
Thesis Supervisor: Caroli, Matteo Giuliano
Academic Year: 2010/2011
Session: Autumn
Deposited by: Maria Teresa Nisticò
Date Deposited: 18 Jan 2012 17:42
Last Modified: 30 Aug 2018 14:55
URI: https://tesi.luiss.it/id/eprint/6654

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