Sportswear marketing 2.0: the use of the social network in the sportswear industry
Monda, Alessandro (A.A. 2010/2011) Sportswear marketing 2.0: the use of the social network in the sportswear industry. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 116. [Master's Degree Thesis]
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Abstract/Index
The social networks. The sportswear industry. Analysis of the strategies of the main companies. People’s evaluation on the three strategies.
References
Bibliografia e sitografia: pp. 108-115.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Thesis Co-Supervisor: | Pirolo, Luca |
| Academic Year: | 2010/2011 |
| Session: | Autumn |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 24 Jan 2012 08:56 |
| Last Modified: | 30 Oct 2018 10:57 |
| URI: | https://tesi.luiss.it/id/eprint/6756 |
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