Le nuove frontiere del marketing applicato al settore alimentare

Nasta, Luigi (A.A. 2008/2009) Le nuove frontiere del marketing applicato al settore alimentare. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Luca Pirolo, pp. 83. [Bachelor's Degree Thesis]

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Abstract/Index

Il percorso evolutivo del marketing. Il marketing virale. Il marketing tribale. L’ultima frontiera del marketing: il sense providing.

References

Bibliografia: pp. 79-82. Sitografia: p. 83.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Business Administration (17)
Chair: Marketing
Thesis Supervisor: Pirolo, Luca
Academic Year: 2008/2009
Session: Autumn
Uncontrolled Keywords: Marketing non-convenzionale.
Deposited by: Maria Teresa Nisticò
Date Deposited: 17 May 2010 14:36
Last Modified: 30 Oct 2018 08:09
URI: https://tesi.luiss.it/id/eprint/69

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