A

Agostino, Benedetta (A.A. 2020/2021) Ruolo del passaparola nei comportamenti acquisto ai tempi del Covid-19: una indagine empirica. Tesi di Laurea in Visual marketing, Luiss Guido Carli, relatore Alessandro Maria Peluso, pp. 95. [Master's Degree Thesis]

Ambrosino, Luca (A.A. 2020/2021) Individual differences and WOM effectiveness during the Covid-19 pandemic: empirical evidence and implications for marketing. Tesi di Laurea in Visual marketing, Luiss Guido Carli, relatore Alessandro Maria Peluso, pp. 82. [Master's Degree Thesis]

C

Cipolla, Edoardo (A.A. 2020/2021) New trends of television product: an experimental analysis of the effects of broadcasting and homecasting. Tesi di Laurea in Visual marketing, Luiss Guido Carli, relatore Alessandro Maria Peluso, pp. 73. [Master's Degree Thesis]

M

Mazzetti, Maria Sole (A.A. 2020/2021) Is the future of the cosmetic industry genderneutral? Tesi di Laurea in Visual marketing, Luiss Guido Carli, relatore Paolo Peverini, pp. 125. [Master's Degree Thesis]

R

Rambelli, Carlotta (A.A. 2020/2021) Which is the effect of #blacklivesmatter brand activism on corporate reputation? A comparative analysis between “Ben & Jerry’s” and “Amazon” based on their activist background. Tesi di Laurea in Visual marketing, Luiss Guido Carli, relatore Paolo Peverini, pp. 125. [Master's Degree Thesis]