Items where Author is "Abis, Arianna"
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Number of items: 2.
Abis, Arianna (A.A. 2021/2022) Ambush marketing in sports: the role of sponsorship avoidance of events or athletes on brand attitude. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 72. [Master's Degree Thesis]
Abis, Arianna (A.A. 2019/2020) La percezione della territorialità del brand: il legame tra marchio e luogo d'origine. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 67. [Bachelor's Degree Thesis]