Items where Author is "Aliberti, Gianmarco"
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Aliberti, Gianmarco (A.A. 2022/2023) How salesperson’s soft skills influence purchase intention through the brand warmth: A study in the luxury automotive industry. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Antonella Buonomo, pp. 72. [Master's Degree Thesis]