Items where Author is "Ambrosio, Federica"
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Number of items: 2.
Ambrosio, Federica (A.A. 2023/2024) Authenticity in virtual influencer marketing: how human-like and cartoon-like personas affect purchase intention in product and service contexts. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 112. [Master's Degree Thesis]
Ambrosio, Federica (A.A. 2021/2022) Strategie di business e tecniche promozionali nell’industria discografica: lezioni dal K-POP. Tesi di Laurea in Economia e gestione delle imprese, Luiss Guido Carli, relatore Federica Brunetta, pp. 127. [Bachelor's Degree Thesis]