Items where Author is "Annunziata, Federica"
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Number of items: 2.
Annunziata, Federica (A.A. 2022/2023) AI vs human: the effects of influencer type and product type on perceived source credibility and purchase intention. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 120. [Master's Degree Thesis]
Annunziata, Federica (A.A. 2020/2021) La strategia dei colori. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 58. [Bachelor's Degree Thesis]