Ballesteros Bravo, Yanina Valeria (A.A. 2021/2022) How do NFC tags with storytelling influence consumer's purchase intention through a positive emotional attachment in fashion sector? Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 97. [Master's Degree Thesis]