Bon, Michela (A.A. 2023/2024) From product customization to purchase: analyzing the impact of brand strength (emerging vs. established) and customization levels on consumer buying behavior. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 114. [Master's Degree Thesis]

Bon, Michela (A.A. 2021/2022) Come i bias cognitivi influenzano le decisioni strategiche dei manager. Tesi di Laurea in Economia e gestione delle imprese, Luiss Guido Carli, relatore Federica Brunetta, pp. 60. [Bachelor's Degree Thesis]