Items where Author is "Buono, Martina"
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Buono, Martina (A.A. 2022/2023) Consumer responses to cartoonized celebrity endorsement: a study about the impact on perceived playfulness and user engagement. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Stefania Farace, pp. 80. [Master's Degree Thesis]