Canedo Aldave, Natasha (A.A. 2021/2022) Is the ‘s worth it? Analysing the effect of the genitive form in a brand’s name and text-based logo on consumers. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefania Farace, pp. 53. [Master's Degree Thesis]