Items where Author is "Cardillo Zallo, Gerardo"
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Cardillo Zallo, Gerardo (A.A. 2022/2023) Artificial intelligence to power four P’s of marketing: which drivers should chatbots leverage to positively affect user contentedness and persistence intention? Tesi di Laurea in Artificial intelligence in marketing, Luiss Guido Carli, relatore Luigi Laura, pp. 72. [Master's Degree Thesis]