Fera, Dania (A.A. 2023/2024) Game on! Boosting attention and engagement: a marketing dive into gamification in the social media age. Tesi di Laurea in Marketing plan and markstrat simulation, Luiss Guido Carli, relatore Matteo De Angelis, pp. 108. [Master's Degree Thesis]

Fera, Dania (A.A. 2021/2022) Game of brands: a marketing analysis of the use of gamification in the luxury fashion industry. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 82. [Bachelor's Degree Thesis]