Items where Author is "Ferrara, Lorenzo"
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Ferrara, Lorenzo (A.A. 2023/2024) Artificial intelligence, marketing, and data privacy management: the mediating role of perceived intimacy on brand reputation. Tesi di Laurea in Gestione del prodotto e della marca, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 29. [Master's Degree Thesis]