Items where Author is "Ferrone, Valentina"
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Ferrone, Valentina (A.A. 2024/2025) Brand scandals in the scroll era: the role of authenticity and social media amplification in shaping customer attitudes. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 102. [Master's Degree Thesis]