Gallorini, Aurora (A.A. 2020/2021) What drives to drink green? The relationships between hedonic vs utilitarian ecolabeling and intention to recommend: the role of argument quantity and believability of information. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 45. [Master's Degree Thesis]