Gavrilova, Liubov (A.A. 2022/2023) Money matters: reshaping value proposition strategy in FinTech and cryptocurrency banking services that resonate with millennials and Generation Z CX. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 59. [Master's Degree Thesis]